Sector Shop Ltd

About Us

Plush Keychain Store

The Story

Sector Shop once sold many different products, until one day they realized the world needed more cuteness and small daily joy. So they decided to create a special store filled with plush keychains — tiny soft toys you can take anywhere.

They searched for the cutest and most magical plushies: tiny bears, sleepy cats, fluffy bunnies, and funny characters with big smiles. The rule was simple: each plush had to make you happy the moment you held it.

When Sector Shop opened, the sign on the door said: “Tiny Plush, Big Happiness.”

Children rushed in and instantly fell in love. They attached plush keychains to backpacks, jackets, pencil cases, and even used them as bedtime buddies. Parents smiled too — because these tiny plush toys brought joy not only to kids, but to everyone.

From that day on, Sector Shop became known as the place where small plush keychains create big smiles — little friends that bring comfort, happiness, and a touch of magic wherever you go.

Plush Keychain Store

Our Mission

Our mission is to spread joy through tiny, lovable plush keychains that bring comfort, confidence, and smiles to people of all ages.

We believe that even the smallest plush friend can make every day brighter — at school, on the go, or at home.

With softness, quality, and a touch of magic in every design, we turn little plush companions into big moments of happiness.

CEO

Oliver Hayes

A creative thinker with a child-like spirit, Oliver believes that joy doesn’t need to be big to be meaningful — even a tiny plush keychain can change someone’s day.